Akihabara Is Burning...Again?

Photo by Toshihiro Oimatsu

By looking at this blog in its current state, you'd probably easily forget that the original intent of the Otastorian project was to document and research the history of otaku culture, its people, its traditions, and its holy texts. And right now a part of otaku culture seems to be in dire straits... again.

Last night, an article from Akiba PC Hotline made its way onto my Twitter feed. Titled "変わる秋葉原 ~ 急増した空き店舗 ~" (which Google translates as "Changing Akihabara ~ Rapidly increasing vacant stores ~"), the article shortly asserts that Akihabara has seen a wave of store closures due to the coronavirus pandemic. The author backs his claim with pictures of seventeen shuttered stores in the district. This article really distressed me, as while I knew of the closure of Akiba's famous Sega Akihabara Building No. 2 from late last year, I had hoped (somewhat naively) that this was a single unfortunate loss due to the ever-present financial troubles of SEGA. Now, to be frank, not all of the shutterings are permanent closures. The article lists that Akiba U-SHOP ② is simply closed for renovations, and that Techno House Toei had moved to a new building. And if I'm being truly frank, I think Akihabara will be able to recover in time. Most of the Akihabara shops I follow on Twitter seem to be doing well enough, and YouTube channels like Around Akiba and Active Otaku Channel show that the area is plenty active. So I can see a day in the hear future where the maid cafes are full of honored guests, and the underground idol venues are packed full of sweaty wotas cheering their hearts out for their favorite girls. 

From "Densha Otoko DX"

However, the pessimist in me does fear for the future. Akihabara has a somewhat long history with gentrification and "normiefication." Back in the early aughts, there was discussion about remodeling Akihabara to make it more accessible to the ever useful scapegoat of women and children. And in the wake of the tragic Akihabara Massacre in 2008, Akihabara's street festival atmosphere was entirely dismantled, with the traditional pedestrian-only zone on Sundays only being reinstated a few years later. Little by little, street festival culture has returned to Akihabara, with arcade games on the sidewalks coming back, and a very limited amount of musicians and idols returning to street performance. But my worry is that these shutterings will reignite those old discussions about gentrifying Akihabara again. What if Sega Building No. 2 is replaced by a trendy new mall? Will Tsukumo Akihabara Ekimae give way to some strange new contraption that brings in even more tourists, pushing the otaku "locals" further underground? These may seem like extremely out there conspiracies, and to be frank, these are absolute "worst case scenario" kind of imaginings. But ultimately, it really is my fear that Akihabara might start to fall victim to those talks that were happening nearly twenty years ago. Like I said, these fears are nothing new, and the discussion of the slow decline of Akihabara culture (as well as Shibuya culture) has been circulating here in the west for the past few years now. Even in something as old as the Densha Otoko TV drama, the fears of a normiefied Akiba are present, as seen in the 2006 special "Densha Otoko DX." So I'm not really bringing anything to the table but more speculation and panic. Only time will tell what all the closed Akiba shops will be replaced by, and we can only hope that more specialty shops will come in their wake, and that the otaku population will support them for many years to come. 


[Editor's Corner] The piece of media that really inspired me to make the Otastorian project was a documentary from 2005 called Akihabara Geeks. I used to watch it pretty frequently, sort of as a way to remind myself of my "mission statement." It's been a while since I've done that. From here on out, I'm going to try to get back to the main point of things, which is, like I said in the title, is "to document and research the history of otaku culture, its people, its traditions, and its holy texts." Look forward to what I put out next. [Editing pass completed at 4:26am, 2/17/21.]


Comments

  1. I was actually supposed to visit Japan in summer 2020... but we all know how that worked out. I fully intended to spend a lot of time in Akiba for obvious reasons, but the cynic in me knew it was going to be a tourist trap. The unfortunate truth is that Akihabara is more important as what it represents than what it actually is. In that Akiba culture was born out of this culture around the early 2000's (Di Gi Charat, MOSAIC.WAV etc.) but always felt a bit artificial. Mostly because as soon as people started noticing, the "Cool Japan" agenda gave money to help Akiba grow but simultaneously resulted in this "normieification" you mentioned. Not it feels like a tourist trap rather than that sacred otaku holyland to buy eroge it used to be in the late-90's and early-2000's. Which is unfortunate since it's such an important symbol within otaku culture, so much so that "akiba-kei otaki" is a phrase used to describe otaku who carry the Akiba spirit in every facet of their being-- the guy with a plaid shirt tucked in, bandana on and carrying a bag full of bishoujo posters.

    FWIW I've heard Nakano Broadway is a good alternative though. Not as culturally relevant as Akiba but a good place to get otaku goods.

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    1. As far as getting goods goes, yeah, you're definitely better off going to Nakano Broadway, Den Den Town, or any other otaku hot spot. Akihabara prices are definitely pretty high in general, but I think the district has two strengths over everywhere else. First, because its such a dense district, Akiba is more or less guaranteed to have whatever specific piece of media you're looking for. Sure, it might not be the best price, but whether its a popular piece of media or some limited run CD that only had 500 copies produced, it'll definitely be somewhere in the city. The second thing is that while Akiba has taken on this reputation in the English speaking world as being nothing but a tourist trap, there's still a lot of otaku culture that happens in the city. You're not going to meet any seiyuu or idols in Den Den Town, ya know? A lot of the circles that made up Akiba's street culture was pushed "underground" due to constant clashing with the police over public gathering laws, as well as the infamous "Akiba Massacre" in 2008. But those circles are still in the city, you just have to know the right places to look and people to talk to. In that sense, Akiba is a lot like a tourist trap city like New York or LA, where the surface level is nothing like the true core of the city. Of course, Akiba is nowhere near as bad as either of those two cities, but I think you get what I'm going for.

      That kind of reads like I've been paid of by the Japanese Government to help save Akiba's reputation in the west, but it's really just because I follow a few Akiba-kei otaku who run events down there. Thanks for the comment!

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